Vivo Plans Aggressive Growth Strategy in Punjab

By Samachar Vishesh News

Chandigarh 06th December:- Vivo, the global innovative smartphone brand, today launched the Y95 in Punjab as part of its growth strategy in the region.With a strong focus towards the Y series, Vivo plans to address the consumers’ needs and preferences in the sub-20K category with a suite of quality products that are a perfect blend of performance and design at an aggressive price.

Priced at INR 16,990, the Y95 will be available in Starry Black and Nebula Purple starting today at all offline channels in Punjab and also on leading online platforms such as Flipkart, Amazon, PayTM and Vivo IndiaE-store, to ensure availability across the country. Like all Vivo devices, the Y95 will be manufactured at Vivo’s Greater Noida facility. Consumers will also get an array of attractive offers* on the purchase of the Vivo Y95 on offline and online channels, such as no Cost EMI (Upto 15 Months on Credit Cards, Debit Cards and Bajaj Finance EMI cards), Lowest EMI starts with INR 1133, Paytm INR 1500 cash back coupon and benefits worth INR 4,000 along with 3 TB Data from Reliance Jio.

With the launch of the Y95, Vivo aims to further expand its market presence in the state of Punjab. With a presence across 3100+ retail and 25+ service centers, the Punjab market contributes almost 4% to Vivo India. Successor of the very popular Y83 Pro, the Vivo Y95 is the latest addition to the Y series of smartphones that aims to further strengthen its product portfolio in the region.

Commenting on the launch, Nipun Marya, Director-Brand Strategy, Vivo India said that india is a key market for Vivo, and we’ve seen positive consumer response coming from Punjab.We continue to be committed to bring the latest in product innovation and new-age technology through our smartphones to bring an enhanced smartphone experience for our consumers. He added further that we are sure that the people of Punjab will certainly give a positive response to the Y95.The Y95 features a 20 MP Front AI camera for exceptional photos and a 4030mAh battery to ensure an immersive experience. With Y95, Vivo becomes the first smartphone manufacturer in India to feature the all-new Qualcomm Snapdragon 439 octa-core processor which offers a powerful yet efficient performance.

Vivo has always focused on putting the consumer first and ensuring consumer satisfaction is of utmost importance. Towards this, Vivo has strengthened its retailer and after-sales network over time in the region. Vivo has a robust after-sales service network across Punjab and is placed strongly to address consumers’ products queries in a better and efficient manner. The unique thing about Vivo’s service centres is that these are ‘Company owned and company operated’ which translates into better quality service and faster turnaround time for smartphones related issues. Vivo will continue to expand its service network footprint across the country to ensure consumers get world class after sales service.