Samsung Aims to Train 50,000 Youth to Make Them Job-Ready for the Electronics Sector Over the Next Few Years

By Samachar Vishesh News

Chandigarh August 18, 2021:- Samsung India announced the launch of ‘Samsung DOST’ (Digital & Offline Skills Training), a CSR initiative that aims to make 50,000 youth job-ready for the electronics retail sector over the next few years. Samsung, India’s largest smartphone and consumer electronics brand, has partnered with India’s premier skill development organization, National Skill Development Corporation (NSDC) to execute the program through its nationwide skills training centers. Samsung DOST will be the biggest skills training program in the electronics sector. Samsung has been India’s committed partner for the last 25 years, leading the consumer electronics and smartphones space with strategic investments in manufacturing, R&D, retail and community development. Samsung has set up the world’s largest mobile factory in Noida and is a key player in the government’s large-scale electronics manufacturing push, which is expected to create significant number of job opportunities for youth in manufacturing as well as the retail sector. Considering the potential of employment generation post skill training, Samsung has signed a Memorandum of Understanding with NSDC for the ‘Samsung DOST’ program under which youth will receive 200 hours of blended classroom and online training, followed by five months of on-the-job training (OJT) at Samsung retail stores, along with a monthly stipend at par with industry standards. This will help the youth acquire new competencies and skills needed for jobs in India’s fast growing electronics retail environment.

Ken Kang, President & CEO, Samsung Southwest Asia said that Samsung has been India’s committed partner over the last 25 years, and has contributed to people and communities across India through its citizenship programs. The Samsung DOST program is aligned to the Government of India’s Skill India initiative and is an embodiment of our vision of #PoweringDigitalIndia that seeks to empower the next generation of young India. With this new program, we aim to close the skills and employability gap among youth in the country, helping them find jobs in the fast growing electronics retail sector. The participants will be trained at various training centers accredited and approved by NSDC. The training will be in accordance to the National Skill Qualification Framework, which is aligned to industry needs, and will include skill sets such as customer engagement, managing sales counter, handling customer queries, product demonstration & selling skills and several other soft skills, including post-Covid etiquettes, preparing them for a career in electronics retail. During the OJT, participants will be made familiar with the functioning of electronics retail stores through live demonstrations, role play techniques and hands-on training. The participants for the program will be youth who have completed school education and will be mobilized through NSDC’s approved training partners at 120 centers across India. The assessments and certification of the participants will be done by the Telecom Sector Skill Council (TSSC) after the participants complete their OJT.