By Samachar Vishesh News
Chandigarh, Oct.25, 2021:- Committed to meeting customer demands
and delivering customer delight, Canon India, one of the
leading digital imaging companies has maintained a steady growth trajectory in
2021. Facilitated by an increase in sales across various product segments,
Canon India expects to be at par with the level of the pre-pandemic year 2019.
Continuing to bring forth products backed by innovation with a full lineup
strategy, the company has registered growth into new domains for both camera
and printing business.
As India continues
to be a high-priority growth market for Canon India, the brand aims to bring in
India-specific business solutions that cater to the evolved needs of consumers.
As the market opens up post the pandemic, the company is now witnessing
positive demand across several domains, including cinema cameras and home
printing solutions.
Talking about
the new avenues of business growth, Manabu Yamazaki, President and CEO, Canon India said that over the past few months, we have seen
tremendous opportunities for us to cater to the evolving customer requirements
while expanding our business simultaneously. One of the significant changes has
been the remarkable growth in the home printer segment long with the rise in
photo printing culture, leading us to introduce multiple new models in 2021. It
is indeed interesting to note that the shift in usage pattern during the
pandemic has led to a 15-20% increase in demand for Inkjet printers from the
home segment when compared to pre-COVID years.
He further added that as virtual classrooms became the new norm for
educational institutes, we have also seen positive demand for our PRO DV
camera models from online institutes, schooling centers, system integrators,
and tutors. Additionally, with OTT platforms becoming the new movie halls, we
have witnessed substantial growth and impressive sales leads in the past few
months for our range of cinema cameras. With this sector picking up pace, we
are looking to further strengthen our foothold in this segment.
The prevalent
hybrid working culture is also aiding the growth of the brand’s office
automation business. As a testament to their leadership, Canon India has also
continued to achieve #1 market-share in the A3 and A4 Laser Copier segment for
five years in a row with technological innovation and service support being the
key pillars of their success. Document management and process automation
solutions are at the core of digital strategies in a hybrid workplace. Enabling
the same, Canon India has seen an increased demand for its cloud-based document
management solutions such as ‘Therefore Online’, that efficiently allow users
to capture, secure, manage, access, analyse and automate information even when
on the move.
To further strengthen its
leadership in the professional printing industry and fuel growth in the digital
printing market, Canon recently announced a slew of innovative products- imagePRESS C10010VP, imagePRESS C9010VP, imagePROGRAF TZ 5300 and imagePROGRAF TX 5410. Enhancing
the reach of the new imagePROGRAF products amongst customers across the
country, Canon has been conducting a ‘Demo on Wheels’ activity as a new
strategy.
Over a span of
two decades, Canon India has been recognized as a pioneer in innovation and the
creation of new values through leading-edge and proprietary technologies.
Committed to elevated customer experience, reinforced by world-class
technology, Canon offers an extended product portfolio, especially in the
Indian market.
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