By Samachar Vishesh News
Chandigarh, Oct.25, 2021:- This festive season, international fashion retailer H&M,
known for offering fashion and quality at the best price in a sustainable way -
is taking the narrative forward from their campaign last year Brighter Than
Ever, unveiling an India exclusive collection for the festive season.
New campaign brings together a diverse and inclusive cast of
personalities who represent the ethos of the brand. Leading the same are
national award - winning actor Rajkumar Rao along with Sanjana Sanghi, Adarsh
Gorav and Ishwak Singh. In addition to them, the film features a host of
interesting people from different walks of life.
H&M continues to consistently increase the use of more
sustainable materials in their product range with the festive collection
featuring more sustainable materials such as Recycled Polyester, Tencel,
Organic Cotton, Recycled Silk to name a few. The Men’s range features
relaxed yet smart silhouettes such as shirts, joggers and utility pieces that
are designed to transition from day to night with a sense of ease, comfort and
style. The collection has 93 unique articles with price points starting at Rs.699
for kids, Rs.999 for Womens’ wear and Rs.1299 for Menswear.
Amit Kothari, Head Marketing & Communications - H&M
India, said that our post-pandemic reality has created a need to be mindful and
conscious in every aspect of the lives we lead. The second iteration of our
festive campaign, Brighter Than Ever, is extremely special for H&M India as
we pave the way towards a sustainable fashion future by adding more conscious
materials in the collection. At H&M, our purpose is to make it possible for
everyone to look and feel good. Created exclusively for India, Brighter Than
Ever has been shaped to embody that and much more.
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