By Samachar Vishesh News
Chandigarh 25th Mar, 2019:- Adding a burst of freshness to Limca, Coca-Cola India has roped
in Kiara Advani as the new face for its sparkling beverage in the cloudy lemon
segment. Being a relatively fresh face in Bollywood, Kiara will further
epitomize Limca’s connect with youthfulness and freshness.
Speaking on her
association with Limca, actor Kiara Advani said that Limca is a beverage that
is essentially timeless and known for freshness, and that’s her, zesty and
fresh. She is really excited to be the new face for Limca since we share the
same core values and personality.
Shrenik
Dasani, Vice President, Sparkling Category at Coca-Cola India & South West
Asia, said that Limca has always been India’s favourite
thirst quencher, loved for its unique ‘lemoni’ bite and sharp fizz. At the same
time, Kiara has a uniquely refreshing personality and is immensely loved by her
fans. This makes her the perfect fit for Limca, and we are so pleased to welcome
Kiara to the Limca family.
The company will soon roll out a new
advertising campaign featuring Kiara. The actress will also be associated with
a range of consumer activations, digital and social media engagements for the
brand.
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