Mumbai 17th
July:- Love in this monsoon
has come in form of a heartbreak. India's biggest band, SANAM launches their
latest track 'Jaane De Mujhe' in collaboration with VYRL Originals. The track
tells us that sometimes mere love and commitment cannot suffice a relationship.
Fate also has a role to play in it.
SANAM beautifully brings out the true
meaning of love and its various essences though strong emotional lyrics
by Kunaal Verma. The song
is an ode reminiscing the love moments spent together. ‘Jaane De Mujhe’
explains that love alone cannot fix the cracks in a relationship regardless the
intensity of the love.
Known for their covers, predominantly
of the legendary Kishore Kumar, the band has created a niche for themselves in
the music space. The four members of the band comprising, Sanam Puri, Samar
Puri, Venky and Keshav portrays a vulnerable self, envisaging and delivering a
gripping and passionate story which is beautifully directed by Prayrit Seth.
The video reflects Sanam Puri playing
the lead role of a grief stricken and in-despair partner of his lady love who
is suffering from mental health issues. Sanam tries hard to keep things
together but love alone is not sufficient to keep the relationship going and
eventually succumbs to fate.
VYRL Originals has been a leader in
building up the non-film music culture and category in India. VYRL Originals
and SANAM’s partnership is a befitting association of music ideologies.
Non-film music has been at the highest point of music charts across the nation
and it's a rage amongst the youth who are looking for original and meaningful
music today.
Ben Thomas, Business Manager of SANAM band, Founder
& MD, Kurian & Co Talent Management, said that he has stood his ground to support independent
music, to have his artists play front in place of playing back and he has been
open to associate with likeminded partners. When he heard Vinit & entire VYRL
Originals team speaking the same language with a whole lot of enthusiasm and
artist centric approach, it felt like a victory of sorts. He is extremely
positive about this association and truly believes this is just the beginning.
Band SANAM the YouTube sensational said that
working on this song was a lot of fun.
We sampled almost 12 different vocal mics along with 4 different preamps to see
what works best for this song. Even the video shoot was a lot of fun. Working
with Pooja and Prayrit was an amazing experience. Was so comfortable and they
really took care of us. Every step of the way, the entire VYRL Originals team
has always valued our inputs and tried their best to make changes that will
work for us. Over all we are really excited to take this further with VYRL
Originals and make some amazing music together.
On the Release of the song, Vinit Thakkar,
Senior Vice President, Universal Music Group India & South Asia said that SANAM is a role model for
any aspiring band in the country as they are undoubtedly the biggest and best
band in India today. From singing covers to originals to developing an ardent
fan base, the band has structured their journey impeccably so far. The band has
chosen VYRL Originals as their first ever label association and we are thrilled
to be working with them. With VYRL’s artist centric approach, coupled with this
unique association, He is confident that SANAM fans and non-film music lovers
are bound to be enthralled like never before.
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