By Samachar Vishesh News
Mumbai 15th July:- After the encouraging response to
the 1st edition of the VYRL Cover Star with “Sajna Ve”
singer-songwriters Vishal Mishra and Lisa Mishra, VYRL Originals has comeback
with a second edition of VYRL Cover Star as an extension to the “Woh
Baarishein” Campaign. VYRL Originals “Woh Baarishein” having crossed over 22
million views in just 2 weeks had the youth humming to its tunes. As an
extensive marketing initiative VYRL Originals associated with Gaana to reach
out to the aspiring artists which gives music enthusiasts an opportunity to
perform LIVE in front of their much-celebrated artists. A nationwide initiative
gave singers and music aficionado a chance to perform for the highly talented
Arjun Kanungo and showcase their talent.
The Cover Star contest received more
than 500 entries from across the nation. The talented top 5 finalists were
handpicked by Arjun Kanungo and were invited from their respective cities to
perform LIVE in front of him, the incredible lyrist Manoj Muntashir and Vinit
Thakkar. The finalists performed Woh Baarishein and one of their favorite VYRL tracks
which was live streamed on VYRL Originals and Gaana’s social media handles.
Top 5 finalists – Shashwat Mishra,
Samar Monsoon, Shruti Mishra, Razik Mujawar and band Rhaspsody Online wowed the
audience with their exquisite renditions of the songs. The night ended on a
high note with Arjun’s enthralling performance. Razik Mujawar stood out amongst
all the participants to become the winner of the “Woh Baarishein” VYRL Cover
Star contest.
Sharing his excitement, Arjun Kanungo said
that so happy to be part of
VYRL cover star which is by VYRL Originals. I'm so happy that all the
contestants who came in today gave it their heart and soul. We had to choose
Razik today as the winner because he really stood out. He think VYRL cover star
is a great platform for young artists to come and demonstrate their talent in
front of established biggies in industry and he is so happy that so many people
covered 'Woh Baarishein'. We had over 500 entries and unfortunately we had to
pick only five, if he could he would pick all 500.
Manoj Muntashir said that all talent is waste without a proper opportunity'.
He is glad VYRL is taking this statement seriously. They are working as a
magnet to attract new and unexplored talent. Today, what he witnessed was an
eye opener as to what kind of treasure we are sitting on. These 5 performers
were original, daring, passionate and full of musical fire. He wish them all
the very best for a very-very bright career ahead.
Speaking about the initiative, Vinit Thakkar Senior Vice President, Universal Music Group India &
South Asia shared thar being overwhelmed with the response of the first
edition of VYRL Cover Star we are stoked to bring back the second edition in
association with Gaana. We are ecstatic with the kind of response we have been
receiving for this initiative from the fans across the country. We are
passionate about developing the culture and category for non-film music in
India and the superlative talent in the country has motivated us to continue
with the VYRL Cover Star endeavour.
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