By Samachar Vishesh News
Chandigarh 07th November:- Shirin Mann Sangha, who is originally from Chandigarh, has made
a name for herself & of course for Chandigarh by styling Bollywood
celebrities with her beautiful juttis.
A former journalist-turned-footwear-designer, Shirin’s passion
for designing juttis made her reinvent and redesign the jutti in a contemporary
style under her label ‘Needledust’, which was launched in 2014. Now she has
come back to her roots–by unveiling a ‘Needledust’ store at Elante Mall,
Chandigarh.
Shirin Mann Sangha, Founder & Creative Head, Needledust said
that the motive behind ‘Needledust’ is to revive one of the best Indian
handicrafts – the jutti; on the ever-evolving international fashion grounds.
Shirin has styled Priyanka Chopra her Mehndi ceremony with
bespoke juttis designed by her and created by her team of skillful artisans. It
is noteworthy that a special market place was also created at the
star-studded wedding of Priyanka Chopra and Nick Jonas in Jodhpur,
where Needledust set up an exclusive pop up showcasing the new styles
as well as the Abu Jani Sandeep Khosla X Needledust collection. The
beautiful superstar bride also adorned the latest styles by Needledust at the
celebrated wedding. What’s more, Shirin has etched her collection’s footprints
in Bollywood by creating special Mehndi tokens for the heartthrob couple
Deepika Padukone and Ranveer Singh's wedding at Lake Como. Deepika especially
selected the designs and the packaging of the special potlis created for
Forever Love and Mayfair juttis by Needledust.
About unveiling her venture at her hometown Shirin, said that
she is excited and a bit emotional to bring ‘Needledust’ first time to her
hometown. She loved the craft since she was a child by seeing her mother
wearing Punjabi juttis. But the first experiment happened, when she was getting
married and realized the dearth of beautiful, pop colour juttis, She decided to
design her own wedding pair adorned by ghungroos and this was appreciated by
many.
Shirin further said that Needledust’s exciting new store is the
first of its kind experiential store in Chandigarh, wherein each
element is carefully designed in the brand's aesthetic with raw materials
including pine wood, gold brass, Indian marble and jute.
For the first time ever, Needledust in association with
Swarovski will be offering special and bespoke customization service to their
patrons at the Chandigarh store. Needledust’s Chandigarh outlet is also
featuring Swarovski Crystals along with its Autumn-Winter collection. The
new exciting store has Abu Jani Sandeep Khosla X Needledust juttis too.
Shirin added that the store has a wide array of a vegan(non leather)
collection. Slip on mules is available under this which are an exclusive
alternate footwear made with faux leather. We are foraying in a major way into
international Mules which are inspired by the fashionable traveler. As far as
juttis are concerned we have contemporarized these to pair nicely with even
Western outfits. That’s a USP of her line.
Over the years Needledust has gained a strong Bollywood
following including Alia Bhatt, Aishwarya Rai, Disha Patani, Katrina Kaif,
Kareena Kapoor Khan, Kangana Ranaut, Kriti Sanon, Priyanka Chopra, Sonam
Kapoor, Sonakshi Sinha, Sara Ali Khan, Tapsee Pannu etc.
Needledust brings a line of bespoke fine leather juttis,
that speak the charm of a true old school artisan with a desire to recreate
fashion for those that wear, admire, preserve its elegance, class and culture.
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