By Samachar Vishesh
News
Chandigarh 20th Dec:- In an
endeavour to enable consumers to have seamless TV & online viewing
experience, Dish TV India Limited,
world’s largest single-country DTH Company today announced roll-out of ‘Orbit’,
its new user interface for its recently launched SMRT & Magic range of
connected products for both its brands DishTV & d2h. Orbit is packed
with an array of exciting features addressing best of aggregated content from various traditional
and online sources available on the
platform.
With a simple yet exceptional UI
design, Orbit is developed to create a balance between entertainment and
information by providing smooth integration of Live TV, OTT, and other value-added
services. Dish TV India collaborated with Tata Elxsi for doing the UX
enhancements for its connected devices. Thorough consumer research,
interaction modelling , multiple rounds of UI design testing were conducted to
provide a simple, attractive and engaging interface, resulting in efficient and
all-rounder user experience.The new
interface will
leverage artificial intelligence and machine learning to make it easier to find
content on TV where users are restricted to traditional remotes.
Commenting on the
association, Anil Dua, Executive
Director & Group CEO, Dish TV India Ltd, said that with the broadcast industry adopting
technology at such a rapid pace, consumers today are more empowered and better
informed than ever before. They expect high performance and top end innovation
along with aggregated content. At Dish TV India, we are continuously
customizing our offering based on the needs of the customer; we are delighted
to launch Orbit in association with Tata Elxsi, with functionalities such us search,
navigation and browsing, so that a large base of our audience has an even more
engaging hybrid experience on our service. With this, we hope to continue to
remain the most preferred choice for consumers.
Narendra Ghate, Chief Designer, Tata Elxsi said that consumers have entrenched habits associated
with TV viewing. Yet there is a need for a better and more intuitive experience
for navigation and consumption in this new age of digital products. Tata Elxsi
has decades of experience in this space, both in design and in technology
creation. Working closely with our development engineers, we were able to
create a completely new, yet intuitive user experience for the users. This not
only created a robust product performance but also created a visual identity
and a branded experience for our client Dish TV India Ltd.
The new UI will allow the users an
access to the featured content and simultaneously to all the new and trending
content available on different OTT apps with
deep-linking support. A dedicated ‘My
Zone’ section is designed to quickly access items pinned by user
along with recommendations personalized basis one’s preferences. The refreshed
look is now live for Dish SMRT and d2h Magic range of products and would
soon be rolled out on recently launched Android set-top box Dish SMRT Hub.
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