By Samachar Vishesh
News
Chandigarh 23rd
Dec:- Ola, India’s
largest mobility platform and one of the world’s largest ride-hailing
companies, today announced the roll-out of
its AI-enabled safety feature, ‘Guardian’ in 17 markets across India and Australia.
After running a successful pilot across multiple cities in India and
international markets, the ‘Guardian’ feature is going live in 16 Indian cities
as well as Perth in Australia. Ola aims to take Guardian to more cities in the
coming quarter.
The
‘Guardian’ feature, developed by Ola as a world-first, uses real-time data from
rides to automatically detect irregular trip activity, including prolonged
stops and unexpected route deviations. These alerts are flagged off in
real-time to Ola’s dedicated 24x7 Safety Response Team, who immediately reach
out to customers and drivers to confirm if they’re safe and offer on-the-call
assistance until ride completion. Customers can also alert police authorities
and their loved ones in parallel, through the Emergency button on the
app. Ola
Guardian is built on
artificial intelligence and machine learning capabilities on the Ola platform
which enables it to continuously learn and evolve from millions of data points
every single day, to improve risk signaling and instant resolution.
Speaking
about Ola’s focus on safety, Arun
Srinivas, Chief Sales & Marketing Officer, Ola, said that we are focused on developing
innovations that place customer safety at the heart of platform experience.
‘Guardian’ brings together the precision of Artificial Intelligence with the
assurance of human intervention, enabling a uniform and safe mobility
experience across the markets we operate in. He further added that our safety initiatives such as Emergency
Button, facial recognition system for driver authentication, and
one-time-password (OTP) system, are innovations that have all been built in
India and now lead the global benchmarks for the mobility industry. We are
committed to further innovating on key areas like safety, consumer and partner
experience in our mission to build mobility for a billion people.
Taking a
holistic approach to building a secure platform, Ola also conducts mandatory
verification through stringent criminal records checks as well as mandatory
online training for drivers that includes modules like customer service and
etiquette, platform usage, partner support, defensive driving amongst others.
To prevent driver impersonation Ola has put in place a facial recognition
system in place, which prompts on-duty drivers to upload a selfie and
authenticate themselves multiple times in between rides. This feature is live
across India and is also being piloted in various international markets.
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