By Samachar Vishesh News
Chandigarh 17th Dec:- Zee Punjabi, the newly announced Punjabi General Entertainment
Channel by Zee Entertainment Enterprises Limited (ZEEL) is scheduled to go on
air on the auspicious day of Lohri, 13th January, 2020. With its unique brand
promise, ‘Jazba Kar Vakhon Da’–the
spirit to make the Vadde Sapne come true, Zee Punjabi’s full range of robust
content endeavours to be the jazbaa that pole vaults people to their
extraordinary dreams.
Commenting on the much-awaited launch
of its first GEC in the region, Amit Shah, Cluster Head–North, West and Premium
Channels, ZEEL said, that Zee invests in understanding the pulse of Middle
Class India and what drives people across different regions. We have had very
successful regional channel launches across the country. With our consumer
understanding and the innate ability of creating magic with our stories, we are
now looking at the launch of Zee Punjabi. Despite the highest TV penetration
(88%) in the country, Punjab has a significantly low Time Spent and that is a
factor of not having dedicated Punjabi content that does justice to the region
and the culture. Zee Punjabi is being
launched by understanding the viewer’s need gap; for a culture that is so
powerful, Punjab definitely needs its own authentic Punjabi channel. Intensive
consumer work in the market has helped us understand the potential and craft
the strategy for our content and brand. We are certain the audiences will
resonate with the stories and fall in love with the characters.
Speaking of the launch, Rahul Rao,
Business Head Zee Punjabi said that we look forward to bring shows that are
inspired from the region and its culture. Punjabis have a jazba and junoon
which is very unique to them and our content is a reflection of that spirit. We
have a strong line up of stories with themes familiar to Punjab, characters that
people will fall in love with and faces like Gurdas Mann, Jazzy B, Jaidev
Kumar, Sonu Kakkar and Sara Gurpal who are respected here! With over 20hours of
original content every week and a strong line up of World TV Premieres every
month, we are certain of being wholeheartedly accepted by the Punjabi audiences.
Zee Punjabi has a strong content line
up of fiction, non-fiction and movies with storylines familiar to the land.
Heer Ranjha
|
The epic love saga featuring the Punjabi
superstar Sara Gurpal as Heer
|
Mon – Fri 8:30 PM
|
Sa Re Ga Ma Pa
|
The super hit music reality show
mentored by Gurdas Mann and judges Jaidev ji, Jazzy B, SonuKakkar
|
Sat – Sun 8:00 PM
|
Vilayti Bhabhi
|
A laugh riot comedy about Punjabis and
their eternal Canadian dream
|
Mon – Fri 9:00 PM
|
Tu Patang Main Dor
|
A cross border love story based in 1980s
|
Mon – Fri 8:00 PM
|
Kamli Ishq Di
|
A show about Veer’s passion for the army
and Maahi’s unabashed love for him
|
Mon – Fri 7:30 PM
|
Khasma nu Khani
|
A Punjabi sherni who wins her husband
back
|
Mon – Fri 7:00 PM
|
Hasdeya De Ghar Vasdeya
|
A skit based comedy show with occasional
celebrity appearances
|
Sat-Sun 7:00 PM
|
Jee Aaya Nu
|
A light-hearted morning chat show with a
‘saas-nu’ duo
|
Mon – Fri 9:00 AM
|
Aajo Jine Khedna Hai
|
A ground connect show that travels
through the land of Punjab
|
Mon – Fri 6:30 PM
|
Along with the stories and characters
inspired from the land, the philosophy of ‘Jazbaa Kar Vakhon Da’ is also
brought alive with the visual identity. The logo is a reflection of inner
radiance and colours from the sunrise palette signifying the hope, the diler Jigraa
and optimism of Punjab. The colour of fuschia magenta is an ode to their
welcoming and warm nature and the gold captures their chaka chaund zindagi and
the junoon to take on the world. The patterns of the timeless Phulkari rendered
with a modern twist signify their strength that comes from their roots and the
Bhaichaara within the community. This is juxtaposed with cascading spirals to
connote their journey to their Vadde Sapne.
Zee Punjabi will be available across
all major cable, DTH, Freedish and digital platforms starting 13th January 2020.
The channel will also be available on ZEEL's digital and mobile entertainment
platform, Zee5.
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