Brand Idea Moots ‘Networking’ as the Smart Solution for Better Employment, Entrepreneurship Opportunities

By Samachar Vishesh News

Chandigarh 11^th Feb, 2020:- Historically, Brand Idea has re-imagined mobile telephony - as an enabler for societal change. The issues/causes taken up through some of the memorable brand campaigns over the years have been contextual, contemporary and relatable to an urban audience, and yet been appreciated by the masses. Hark back to the time when ‘What an idea Sirji!’ gripped the imagination of the nation, becoming a part of daily conversations, across India’s geographies. The popular series is now back to rekindle brand engagement and affinity amongst audience.  

Keeping the intrinsic purpose of the Brand, Idea has launched a new campaign under ‘What an idea’ theme to address the issues of unemployment and underemployment. Titled ‘NOT working?  Try NETworking!’, the campaign showcases the myriad opportunities that internet, through Idea 4G network, throws open to people from different age groups and socio-economic backgrounds, across India.

Key to creating this campaign are real life insights on unemployment and underemployment amongst educated, qualified youth. There also co-exists in parallel, a huge demand-supply gap for skilled workforce with several graduates not able to find commensurate jobs.

Taking a leaf from this real life, topical insights, Idea’s latest ‘NOT working? Try NETworking!’ campaign portrays the Internet as a fabulous medium to network and connect with people who understand, complement and  inspire, throwing up a world of opportunities to recognize one’s own potential and give wings to dreams of individuals looking for employment and entrepreneurship.

Explaining the rationale behind the new Brand campaign with one of Idea’s most loved taglines, Kavita Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea Limited said that Idea was the first telecom brand in India to take a step beyond the transactional plane to showcase how mobile telephony can transform people’s lives in a positive manner. Each Idea campaign, over the years, has focused on social issues prevalent at that time and championed causes which are relevant and appeal to urban and rural audiences alike.

She said that the new brand campaign ‘NOT working? Try NETworking’ has been conceptualised with the objective of tapping the immense love and affinity the brand enjoys - by telling short, hope infusing stories. Through the narrative, we highlight the reliability of high speed Internet on Idea 4G which can help spark a million innovative ideas and a million opportunities to create a better future for urban and rural Indians, signing off with the iconic ‘What an idea!’.