Amway India Celebrates International White Cane Day with National Association for the Blind

By Samachar Vishesh News

Chandigarh 15th October:- Amway India, the country’s largest FMCG Direct Selling company celebrated International White Cane Day with 10 NGO partners for the 18th consecutive year by organizing myriad initiatives. In Chandigarh, Amway organized a unique ‘Master Chef with a difference’ contest among the visually impaired students of National Association for the Blind – Chandigarh & Punjab state branch.The chief guest of the occasion was Navjot Kaur, Director, Social Welfare Department, UT, Chandigarh.

The culinary competition saw participation from 10 visually impaired students of NAB who took the challenge of cooking their favourite dishes. The visually impaired students of NAB prepared local delicacies like Dhokla, Halwa, Vermicelli, Namkeen rice, Maggi, Bhel Puri etc. showcasing remarkable culinary talent despite their physical limitations.The talent show witnessed participation of more than 25-30 visually impaired students who showcased their skills in areas like singing, dancing, poem, speech recitation, mimicry etc.

Commenting on the occasion, GS Cheema, Sr. Vice President, North & South, Amway India said that Amway has been supporting and promoting the welfare of the visually impaired individuals since 1999. Our experience of close to two decades of working with the visually impaired has made us realize us that an individual’s ability is always stronger than his disability and physical limitations can be overcome with the right education, knowledge and guidance. He said that we have been providing avenues for the education&empowerment of the visually impaired to help them discover their abilities by organizing such interesting activities. For us, the International White Cane Day holds great significance and multiple initiatives are being organized across the country to celebrate the progress and achievements of the visually impaired. We are delighted that we could contribute to their growth and shall continue to provide much needed support in the future.”

Vinod Chadha, Honorary President, National Association for the Blind–Chandigarh & Punjab state branch, said that International White Cane Day is observed to celebrate the independence of visually impaired individuals. It is heartening to see that the visually impaired are getting the opportunities of actively participating in the mainstream activities. Amway has been one of the prominent companies in the country who has played a pivotal role to serve the community. We are thankful to Amway India for coming forward to support the cause. These efforts will surely help us go a long way.