By Samachar Vishesh
News
Chandigarh 31st October:- Amway India, the country’s largest FMCG direct selling company has
announced the expansion of its consumer durables by foraying into the air
purification category. To mark its entry in the segment, the company has
identified passenger vehicles purifier as the first product within the category. Recognizing
the ever-increasing need for an effective air purifier for passenger vehicles, Amway has launched India’s first and only Car
Air Treatment System with the
Allergy UK Seal of Approval ATMOSPHERE
DRIVE™2.With a Clean Air Delivery Rate (CADR) of 30m3/hr at its max speed, the Atmosphere Drive™ system purifies the air and
reduces three hundred and 13 different gaseous contaminants.
Commenting
on the Car Air Treatment System launch, Sundip Shah, Chief Marketing Officer, Amway India,
said that the ever-increasing pollution and worsening air quality has acquired
threatening proportions in India. Infact, the air quality inside a car can be up to 15 times worse than the air outdoors3. With many
people spending a lot of time in the car during
their daily commute, the launch of the ATMOSPHERE DRIVE™, will prove to be an
essential requirement for all commuters in India in the coming years.We are
quite bullish about the growth of the ATMOSPHERE DRIVE™ and aim to capture a major share of
the car air purifier market share in India.
Speaking on the launch of the Car Air treatment System, Ajay
Khanna, Category Head, Nutrition &Wellness, Amway India, said that the
Atmosphere Drive™ Car Air Treatment System is a world-class, self-installed
in-vehicle air treatment system that leverages the proven Atmosphere™ brand
filtration technology to provide users with , safer air inside their vehicles.
Using its unique three-in-one filter, the unit maintains a high level of
industry performance by effectively removing 99% of airborne particles.
Globally Atmosphere Drive is the world’s number one selling car
air treatment product.4 Atmosphere Drive has been globally
recognised as the bestselling model (2017-18) by revenue.5
The Atmosphere Drive™ System boasts of effective performance while
operating quietly and efficiently. Its sensory technology allows for auto mode
operation while driving and reacts and provides real time air quality reading.
It also has a smart chip technology for effective filter life monitoring which
indicates when to change the filter.
ATMOSPHERE DRIVE™ is the first
generation of car air treatment system from Amway, which is also the
manufacturer of the ATMOSPHERE™ Air Treatment System, the world’s number one
selling brand of premium home air treatment systems available in other parts of
the globe.6
The British Allergy Foundation is a medical charity
that works with manufacturers worldwide to test and promote the benefits of
products and appliances which may be of benefit to people affected by
allergies. Products that receive the Seal of Approval, such as the Atmosphere™
Air Treatment System, have been through scientific testing carried out by an
independent laboratory to protocols that have been created by leading allergy
specialists. The Atmosphere Drive™ Car Air
Treatment System is sold exclusively by Amway Direct Sellers throughout the
region.
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