By
Samachar Vishesh News
Chandigarh 05th October:- FC Goa is proud to announce Xiaomi,
India’s number 1 smartphone brand as its title sponsor for the 2018-19 season
of the Hero Indian Super League.
The highest scoring side from last
season’s ISL, the Gaurs have been one of the most consistently successful teams
in the league having reached the semis in three of the previous four
seasons.
Partnering with FC Goa marks one of
the firsts for Xiaomi India in terms of sports sponsorship. FC Goa showcased
extreme rigor and a raw ability to lead, and Xiaomi India as a company shares
the same beliefs. Xiaomi India rose to greater heights and has been the number
1 smartphone brand from Q3 2017 till Q2 2018, as per IDC.
Xiaomi now aims to build on that
reputation through this new partnership with FC Goa.
Speaking on the partnership, FC
Goa Commercial Director, Aditya Datta said that we are extremely happy to
have Xiaomi India as our title sponsor. Both FC Goa and Xiaomi believe in
being trailblazers and pioneers in our respective fields and look forward to
supporting each other for the upcoming season of the ISL.
Karan Shroff, Head–Brand Marketing,
Xiaomi India said that Xiaomi is a young company and in a short span of
time, we have been able to rise to new heights and establish a strong lineage
in India. FC Goa showcased similar attributes and intrigued us to partner with
the team. We believe in marketing which is untraditional, and venturing
into ISL sponsorships made the most amount of sense right now.
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