By Samachar Vishesh
News
Mumbai 02nd
March:- RBL Bank and Zomato, today announced
a strategic partnership to launch ‘Edition Cards’ powered by Mastercard at an
exclusive unveiling held in New Delhi. The first-of-its-kind co-branded credit
cards centered around food experiences will offer a host of benefits for
cardholders every time they use Zomato or spend online and offline. The two variants, Edition
and Edition Classic, have been designed keeping in mind RBL Bank and
Mastercard cardholders; and Zomato users. The key benefits of the cards include
Zomato credits with every use, Zomato Gold global membership and lounge access
at all major domestic airports.
This partnership will help RBL Bank
further strengthen scale of operations in its rapidly growing credit cards
business. Both, Zomato, leader in the technology space and Mastercard, a
payment solutions expert will be able to access a large untapped customer
segment leveraging the Bank’s strength and scale.
Elaborating on the partnership, Utkarsh Saxena, Head Products–Credit Cards,
RBL Bank said that online food delivery has witnessed a growing
trend and our strategic partnership with Zomato represents a great opportunity
to offer an innovative experience to our customers. This partnership is an
extension to our ‘Partners ka Bank’ philosophy and is an exciting addition to
our comprehensive portfolio of co-branded credit cards. RBL Bank has over 2.5
million credit cardholders currently, and we are thrilled about the potential
of the Edition Cards.
Pradyot Ghate, Vice President-Product, Payments and
Partnerships, Zomato, said that we have always strived to
build unique food experiences and the Edition Cards have been specially made
for those who are always exploring food across the globe. We are excited to
bring a unique co-branded credit card which rewards cardholders with every transaction-
be it on the Zomato app or at a restaurant. If you love food as much as we do,
this is the card for you.
Talking about the Edition Card and
Mastercard’s focus on co-branded cards segment, Rajeev Kumar, Senior Vice President, Market Development, South Asia,
Mastercard said that with evolving lifestyles and preferences, an
increasingly large number of Indian consumers are ordering food online. A
cobrand card proposition has the potential to provide a significant value to
consumers. Mastercard’s experience and expertise have helped merchants and
banks offer the best-in-class user experience, safety and security to consumers.
Mastercard is confident that the the Edition Card, first of its kind in
India, will take the online food ordering and delivery space to yet another
level and be a true delight for food lovers.
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