By Samachar Vishesh News
Chandigarh,
07th Mar, 2020:- 93.5 RED FM, one of the largest and most awarded private
radio network in India has come up with a new campaign, ‘Doubt Ko Out’ on
International Women’s Day. The campaign will bring out stories of women who
faced challenges related to physical appearance and body shaming and
doubts on their capabilities to do something given to them by the
society. Women from different strata’s of society depicting that how societal
behavior can harm someone to this extent that women
can lose self-confidence and can even go to extent of
harming themselves.
As part of this initiative, RED FM will feature some of the
women from different walks of life and give them a makeover. The stories of
these women were narrated on air and
an on-ground exhibition will showcase their
transformation photographs at the VR Punjab Mall on 8thMarch 2020.
These extraordinary women will be present at the exhibition to tell their
stories.
Commenting
on this initiative, Nisha
Narayanan, Director & COO, RED FM and Magic FM, said that this Women’s Day, we wanted to put spotlight on strong women
who choose to rebel against the pressures of societal expectations and
have emerged as winners in their field of work. These women are the ones
who refused to take the pressure about their looks, body type, shape,
career choices and made their own path. RED FM has always believed in
promoting equality and encouraging people to challenge the status
quo. “Doubt ko Out” is one such endeavour that celebrates women who made a
meaningful difference in their lives.
The campaign will feature stories of some of the
renowned Punjabi celebrities like Rupinder Handa, Bharti, T J
Bhanuand Jasleen Royal. Punjabi
Superstar Singer Singaa came forward to support these girls and was part
of this photoshoot for the exhibition.
No comments:
Post a Comment