By Samachar Vishesh
News
Chandigarh 16th October:- In
a first for the Indian market, Nureca Pvt Ltd has joined hands with Croma,
India’s first Omni-channel electronics retailer from the Tata Group, to emerge
as the very first company to sell healthcare and wellness products through
Croma stores. As part of this tie-up, Nureca will sell products from its Dr
Trust and Dr Physio brands at 30 Croma stores across the country
India’s healthcare and wellness
landscape is beset by multiple challenges. The country has a vast population,
which includes a large number of senior citizens, who now have fewer family members
to take care of their medical needs owing to the rising trend towards nuclear
families. Furthermore, owing to work-life imbalance and other contributing
factors, the incidence of lifestyle disorders and related health issues among
working people is on the rise.
Home healthcare and wellness
technologies can play a crucial role for the geriatric population in preventive
healthcare by enabling them to regularly monitor vital health parameters while
enabling working people who cannot take out the time to visit clinics on a
frequent basis to avail the same facilities at home itself, and that too at
affordable prices.
Saurabh
Goyal, Director, Nureca Pvt Ltd. said that nowadays, there is a
renewed focus on healthcare to be able to better cope with the pressures of
fast-paced modern living. Consequently, home healthcare and wellness devices
have become more of a necessity rather than a luxury. However, the limited
availability of healthcare and wellness devices and the lack of awareness about
these products has been a major impediment. Nureca seeks to bridge this gap by
making these devices available through the tie-up with Croma.
Affordable home healthcare
technologies can be a boon, both as regular health monitoring tools and therapeutic
devices like massagers. With India witnessing a growing need for tech-driven
home healthcare devices, Croma’s nationwide presence will help make Dr Trust
and Dr Physio solutions easily available to a wider audience.
Saurabh
Goyal, said that Dr Trust’s product range comprises
trustworthy medical devices and health monitors, which are backed by pioneering
technology. Dr Physio, on the other hand, offers some of the most imaginative
and restorative wellbeing and personal healthcare products. While both these
brands have a strong presence across e-commerce platforms, the tie-up with
Croma will ensure the availability of high-quality yet affordable healthcare
and wellness technologies among people who want to physically explore a product
before purchasing it.
Venu
Copal, Head of Buying, Croma, added that we are quite excited
to bring forth to our customers the latest in the world of healthcare. When it
comes to gadgets, our experience says that customers always prefer to
touch-feel-try the product before they buy it. These gadgets being in the
healthcare space, is going to make physical validation even more indispensable.
As an emerging category in today’s day and age, it’s a great a new addition to
our existing portfolio of 9000+ products.
Under this tie-up with Croma, Nureca
will introduce products from these brands at Croma’s ‘Gadgets of Desire’ stores
in a phased manner. Apart from meeting Indian standards and regulations
like ISO, Dr Trust and Dr Physio products are USFDA and CE approved, which is an
endorsement of Nureca’s adherence to the highest quality standards.
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