By Samachar Vishesh News
Chandigarh 03rd December:- HE
Magic Duo, a unique packaging innovation from the
house of Emami Ltd that
disrupted the fragrance industry by introducing two perfumes in one bottle
early this year, has now roped in action
star Tiger Shroff to tell its ‘newstory’.
Launched in March 2019, HE Magic Duo entered the market with a differentiated
offering of 2 separate and
distinct fragrances from the ease of 1 bottle in variants “Angel and Demon” and “Yin and Yang”catering
to the new age consumer demand of varied fragrances for different occasions of
life – bet it morning work meetings or evening party with friends.
Building up further,HE Magic Duo’s new brand ambassador Tiger Shroff will be seen inspiring consumers to use the
product innovatively and get a 3rddistinct fragrance by mixing the 2
perfumes together, driving home the message that by using HE Magic Duo you
get ‘not 2, but 3 fragrances from
1 pack’.
Fragrance is one of the fastest growing
categories in India recording a CAGR of around 15% for the last 3 years. It is
however, a highly cluttered market with no visibly differentiated products.
Further, the category experiences challenging competition with fast shifting
consumer loyalty as users are always on the search for new ideas.
Harsha V. Agarwal, Director, Emami Ltd.said
that since its launch, our innovative
offering of HE Magic Duo has received positive response from the new age users
who are in search of multiple fragrances for different social occasions. HE
Magic Duo thus brought to them usage convenience and value for money
proposition of getting 2 distinct fragrances from 1 single pack. He said
further that now we have got on board youth sensation Tiger Shroff to drive
home a unique message that not only 2, but users can actually get a 3rddistinct
fragrance from the same pack by spraying and blending the 2 perfumes at a
time! Emami always believes in focusing on innovative solutions in
personal care through distinctive branding and marketing of products. We are
delighted to have Tiger Shroff as the face of HE Magic Duo’s new journey. His
popularity among youth fraternity is sure to strike the right chord in taking
forward our brand legacy of #BeInteresting.
Speaking on his new association, Brand Ambassador for HE Magic Duo, Tiger Shroff said that it feels great to be associated with a
deodorant brand like HE deos. His lifestyle involves tough training and shooting
for hours in challenging conditions. It is so important to carry the right
fragrance for these occasions throughout the day. HE Magic Duo proves to be the
perfect all-rounder and showcases who I am in every occasion.
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