By Tricitynews
Chandigarh 17th September:- Axis Bank, India’s third largest
private sector bank, has launched Instant Credit Cards for its pre-approved
customers. These customers will now have an option to avail
Instant virtual Credit Cards through the Axis Pay mobile app in a
digital and paperless manner, within minutes after authentication.
Sanjeev
Moghe, Executive Vice President and Head, Cards & Merchant Acquiring
Business, Axis Bank, said that at Axis Bank, we are committed to
offering innovative products and services to our customers that
enhance speed as well as ease of operation. We have seen that currently around
70% of the e-commerce transactions are originating on mobile and we believe
that this will empower our customers to get instant access to credit
cards, whenever needed. He said that instant credit card also reflects the
use of data analytics that enables us to offer such a product, which is ready
to use within minutes. We are sure that this virtual credit card, available
instantly, will offer an evolved way of banking for millennials requiring
instant gratification.
As a
launch offer, the Instant Credit Card will be available without any
joining fee or annual credit card fee. Axis Bank is the fourth largest
credit card issuers in the country. The Bank has a market share of 11.83%
which has been growing 32% on yearly basis. With the new Instant Credit Card
offering, the Bank aims to further increase the market share of its credit cards
business.
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