By
Samachar Vishesh News
Chandigarh 27th September:-Popular Indian premium leggings brand -
Softline Leggings, is set to revamp their brand identity, and get on-board a
new face - youth icon, Anushka Sharma as brand ambassador.
Softline
leggings, from the house of Rupa & Company Limited; one of India’s largest
knitwear organization, has always pushed the envelope in terms of innovation,
variety and comfort. Their range of premium leggings are wardrobe essentials
for women seeking ease with a fashionable edge. Their primary customer base is
young, fun-loving women, making actor Anushka Sharma an organic fit to
represent the brand. Her youthfulness and passion resonates well with the
overall consumer psyche.
With
its new mantra, ‘Effortless You’, the brand aims to reach out to young women,
who are comfortable in their own skin and live life on their terms, effortlessly.
Softline fulfils their need for comfortable yet stylish clothing, in 100+
colours to suit their every mood.
Speaking
about the new brand identity, Vikash Agarwal, President and Brand
Director, Rupa & Company Limited, said that Softline is a premium leggings
brand. Its revolutionary fabric and colour variety make it a unique proposition
for customers, which no other competition offers. The new philosophy
‘Effortless you’ resonates with the brand and we are happy to have Anushka
Sharma on-board who imbibes this motto. She has an emotional connect with the
TG and fits perfectly with our new positioning.
Brand
ambassador Anushka Sharma said that happy to be associated with
Softline Leggings as it connects with young adults who want to be comfortable
in whatever they do or wear. The brand is focused towards its clientele and
offers various designs that are contemporary and cool.
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