By Samachar Vishesh News
Chandigarh 01st
April, 2019:- Amway India,
the country’s largest FMCG direct selling company, has launched its latest
innovation in the personal care category - ‘Persona Germ Protection
and Moisturizing’ liquid hand wash. The new liquid hand wash has been
developed in India for Indian consumers and offers effective germ protection,
while providing gentle nourishment and moisturization by Aloe vera. The new
liquid hand wash is safe, efficacious and environment-friendly, being free from
paraben, sulphate and triclosan, which are widely used preservatives in
consumer products.
With the
newly launched liquid hand wash, Amway aims at bringing the much-needed
behavioural shift and awareness about hand hygiene among Indian consumers by
reinforcing the handwashing habit as the most basic hygiene ritual. Amway India
is also looking at increasing the market penetration of liquid hand wash
products including in tier II & III cities through the strong Amway direct
sellers base.
Announcing
the launch of Persona Germ Protection and Moisturizing Liquid Hand Wash, Sundip Shah, Chief Marketing Officer, Amway India, said that the health and
hygiene segment, especially the hand hygiene segment has seen tremendous growth
in India, with the liquid hand wash category witnessing a double-digit growth
in the last 5 years. He added that there is an increasing awareness among
people towards maintaining hygiene in general, and specifically hand hygiene.
Liquid hand wash is more convenient, less messy and more hygienic than soaps.
There is a huge potential for growth in the category which has just 10%
penetration in the country. With our Amway direct sellers base, we are aiming
for a deeper product penetration esp. in tier II &III cities and we are
confident that Amway direct sellers will play a crucial role in spreading
awareness about the importance of hand washing for a healthy life.
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