By Samachar Vishesh
News
Chandigarh 17th Aug:- Fevicol A+ an innovative crafting glue from
Pidilite celebrated the auspicious festival of Rakshabandhan with its
nation-wide endeavor: A Bond Of
love. As part of this
initiative, Fevicol A+ associated with the National Association for the Blind
India (NAB), to create 1.5 lakh
exquisite rakhis as a mark of support to the jawans of the Indian
armed forces.
The visually challenged women of NAB created
unique designs of rakhi using Fevicol A+ and specialized designs created for
them by the Pidilite team. For the first time, the rakhis made by NAB were
stuck-on rather than stitched which made the process a lot easier for the
women. Besides, the endeavor also encouraged school students to create
handmade rakhis and cards for their brothers in the Armed Forces, as a token of
gratitude and respect for them.One Lakh
students across 600
schools participated in the rakhi making activity and created One Lakh Rakhis.
The rakhi making activity commenced in July 2019
and lasted till Aug 2019. The initiative was organised across nearly 16
cities of the country.
Around 2.5 lakh rakhis were created and sent to the Army Jawans on
the occasion of Raksha Bandhan
Shantanu Bhanja, CEO, Consumer Products, Pidilite Industries
Ltd, said that as a part of our Fevicreate initiative to foster creativity for everyone,
the ‘Bond of Love’ endeavor was a way to express our love and respect to
national heroes. It is wonderful to see the enthusiasm with which the women at
NAB and school students created hand-crafted rakhis to thank the Jawans for
protecting our nation. The skills demonstrated by the visually challenged women
are remarkable, and they are an inspiration for everyone who wishes to
take up art & craft and ignite their inner creativity. It gives us
immense pleasure to offer a product like Fevicol A+ to students so that they
can utilize their creative art and craft skills to pay tribute to the
Jawans.
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