By Samachar Vishesh News
Chandigarh 28th August:- A
recent study commissioned by Godrej Security Solutions revealed that 37% of
residents of Chandigarh admit that their valuables have been stolen/misplaced
from their homes in the past 12 months. In a pursuit to create a more secure
environment at home, India’s leading security solutions brand, Godrej Security
Solutions has launched a home security awareness campaign across 350
residential societies and corporates across India. The activation aims to
educate over 10 lakh Indians across 15 cities including Mumbai, Delhi, Kolkata,
Ahmedabad, Chennai, Hyderabad, Chandigarh, Bengaluru and Pune in the next two
months.
The education program is a unique
Break-in-challenge that encourages residents and professionals to attempt
breaking open a home locker as against a locked wooden cupboard drawer. The
break-in challenge was conceptualized basis the research insights that over 55%
of Indians continue to store their valuables in cupboards or wardrobes despite
the availability of more economical and safe options like home lockers. The
residents were challenged to break open the unbreakable Godrej Home Locker for
a reward prize of INR 1 Lakh.
Commenting on this initiative, Mehernosh Pithawalla, Group Head, Vice
President and Global Head-Marketing, Sales & Innovation said
that based on our recent study, India’s Security Solutions Quotient, we
observed that one in every two residents in India continue to store their
valuables in cupboards and wardrobes which are easily breakable. Thus, we
wanted to inculcate the idea of adopting new-age home security solutions that
can empower consumers and make them responsible towards their families and
valuables. We are delighted with the participation shown by residents across
the nation and believe that this initiative will drive the change towards
security consciousness.
As part of this activity, Godrej
Security Solutions has also been educating residents about home security
solutions like the usage of home cameras, video door phones, home lockers and
home security alarm systems. Godrej homes safe is 10X stronger than a
wooden cupboard and designed for the new age millennial with latest security
features such as biometric access and digital locks.
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