By Samachar Vishesh News
Chandigarh 12th Aug:- Fevicryl, a
leading art and craft brand from the house of Pidilite Industries, attempts to
etch their name in the prestigious Limca Book of Records by creating the
largest map of India made with mini tri-color canvases at Navi Mumbai’s Seawoods
Grand Central Mall.
The feat was
a part of the brand’s unique initiative #AllCanArt, which aims at encouraging
everyone to practice art beyond the idea of skills and perfection using Fluid
art technique. Fluid art does not require any technical know-how and allows
people to freely paint and let their creativity flow.
This extraordinary
accomplishment was unveiled today, as a precursor to Independence Day at Seawoods
Grand Central Mall. The larger than life map measures 25 feet in length 25 feet
in width. It has been created by assembling creative masterpieces together,
crafted by 97 Parkinson’s patients, 300+ school students and 68 corporate
employees. The participants painted the canvases in tri color using Fevicryl
acrylic colors.
The creative
installation will be displayed at the mall from 11 Aug 2019-18 Aug 2019, to
celebrate the colors of India on the occasion of Independence Day.
Shantanu
Bhanja, CEO, Consumer Products, Pidilite Industries Ltd, said that through #AllCanArt, we wish to convey
that now anyone with a creative intent can paint and create magic. There is no
need for formal training. Fluid art is free flowing and can be practiced even
by an amateur which makes it a great art form for everyone. As a mark of celebration
of Independence Day, and as pafrt of Fevicryl initiative-of making creativity
fun- we are elated to offer a platform to people of different walks of life to
explore their creative selves. We are confident of etching our way into the
Limca Book of record.
Nilesh
Singh, Center Director, Seawoods Grand Central Mall, said that art is not just
about creativity. It also aids for the imagination artistry of people in the
otherwise busy and hectic urban life. We would like to encourage all our
patrons across age groups to participate in this unique initiative by Fevicryl.
At Seawoods Grand Central Mall, we take great pride in playing host to such
unique initiatives which involve the society and have a larger impact.
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