By Samachar Vishesh
News
Ludhiana 08th Aug:- Revolutionizing
India’s tyre market,JK Tyre & Industries Ltd on Thursday announced the
launch of ‘TREEL Sensors’, a one of a kind technology-based tool geared towards
smart monitoring and maintenance of tyres. The launch strengthens JK
Tyre’s position in the Indian market for its high performance truck/bus and
passenger car radials.
An industry
first move to deliver advanced mobility solutions to commercial and passenger
vehicle owners, the launch of ‘TREEL Sensors’ is an outcome of JK Tyre’s recent
financial acquisition in TREEL Mobility Solutions Pvt Ltd, a start-up venture.
It is also a testimony to JK Tyre’s commitment towards driving innovation
within the Indian tyre industry while also nurturing the country’s start-up
ecosystem.
Dr. Raghupati Singhania, chairman
& managing director, JK Tyre & Industries said that being the pioneers of radials in India, introduction of
‘TREEL Sensors’ is the first such high-tech move towards creating a smart tyre
in Indian markets. It provides an enhanced value proposition to vehicle owners,
particularly fleets, by reducing their operational costs. Underscoring our
commitment to ‘Make in India’, TREEL Sensors are designed, developed and
manufactured in our Pune facility and are already in use by fleet owners as
part of a countrywide pilot.
Maintaining
optimal tyre pressure not only helps the environment but also provides greater
safety on road, a cause JK Tyre has always espoused. Aimed to address this, the
Company has introduced Tyre Pressure Monitoring Systems (TPMS) by offering
‘TREEL Sensors’, which monitor the tyre’s vital statistics, including pressure
and temperature.
‘TREEL
Sensors’ are now commercially available at more than 700 dealerships across
India. JK Tyre also plans to sell the technology solution online via an
exclusive e-commerce sales channel to end customers.
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