By Samachar Vishesh News
Chandigarh 01st Aug:-
India Yamaha Motor Pvt.
Ltd. today launched the new pan-India brand campaign ‘The Call of the Blue 2.0’
upon the trajectory of substantial success of the maiden campaign launched in
the year 2018. ‘The Call of the Blue’ is the brand campaign of Yamaha that
draws parallel to its product planning, marketing and customer engagement
strategies with the brand’s global image of ‘excitement, style and sportiness’.
The new campaign expresses a sense of reward upon the exciting, sporty and
stylish experiences of Yamaha as the brand is revved up to incite racing
excitement into Indian roads.
The Call of the Blue was launched in
August 2018 to deliver the uniqueness of the brand by building up the
exhilaration of Yamaha racing through its products and related experiences. The
campaign witnessed a roaring success with outdoor activities conducted across 6
cities where a unique sportiness and excitement of the brand had entranced the
motorcycle enthusiasts to throttle up the whole time they had spent into the
world of Yamaha.
Further to stimulate the excitement that is Yamaha, a new series
of Monster Energy Yamaha Moto GP Limited Edition 2019 of two wheelers including
the YZF-R15 Version 3.0 (155 cc), FZ 25 (249 cc) and Cygnus Ray ZR (113 cc) is
launched today. The new Monster Energy Yamaha Moto GP Limited Edition 2019 of
two wheelers will run the show for the brand’s vision to represent Yamaha’s
racing spirit and passion into regular street-riding.
Motofumi Shitara, Chairman of Yamaha Motor India Group
of companies said that the Season 2 of Yamaha’s brand campaign will resound
in the success of the brand through continued commitment of offering exciting,
stylish and sporty mobility. The Call of the Blue 2.0 along with Monster Energy
Yamaha Moto GP Limited Edition 2019 of two wheelers will further refine Yamaha’s
delightful experiences.
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