By Samachar Vishesh
News
Chandigarh 16th September:- Helo, India’s leading regional social
media platform, has launched the third season of ‘Helo Superstar’
campaign. Helo Superstar comes with a promise to discover high-quality original
content creators from 10 different categories including entertainment, sports,
food, education, to name a few.
The
third installment of the campaign, which launched on the 5th of September, is
currently encouraging all Helo users to post content in 9 different
languages such as Hindi, Tamil, Telugu, Malayalam, Kannada, Punjabi, Marathi,
Bengali and Gujarati.
Helo
Superstar is Helo’s largest cross-category campaign which saw more than 10
billion views from its seasons 1 and 2 launched earlier this year.
#FunnySuperstar became the number one popular category with 2.1 billion views.
More than 36 million Helo users liked, reposted or interacted with comedy
content. This time, within 10 days, Helo Superstar has already garnered over 3
billion views, notching a new record.
Helo
Superstar presents an amazing opportunity for everyone in India who has a
passion for content creation in one selected field. With
campaign guidelines that are easy to follow combined with Helo’s easy-to-use
content creation tools, Helo Superstar aims at generating an explosive growth
of content created by talented people across different language communities in
India. For its third edition, 100 winners from
all categories based on the numbers of likes and quality of posts will shine
on Helo's stage, with five five grand champions to be announced in mid-October.
All participants stand a chance to win a wide range of
exciting prizes, with a total value of over 20K USD (around 1.5Million INR),
including iPhone XR, Apple Watch, AirPods, Beats Wireless Headphones, and
Limited Edition Helo Merchandise.
Raj
Mishra, Head of Creator Strategy & Growth said that in line with Helo’s
mission to empower users to express themselves in the language they are
comfortable with, we are thrilled to unveil the third edition of our highly
popular campaign, Helo Superstar, which also seeks to celebrate original
content creators across various content verticals and language communities in
India. Our quest does not end with the discovery of creators, but we also
provide them a wealth of opportunities to gain a bigger audience on our
platform. Given our global desi outlook, through campaigns such as this, we not
only facilitate users to create and share content in their own language with in
their communities, but also keep users of the same communities, across borders,
connected with the latest trends in India.
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