By Samachar Vishesh News
Chandigarh 13th
September:- Usha
International, one of India’s leading consumer durables companies, today
launched a new campaign including both digital and TVC for its recently
launched Racer fans. This range is endorsed by Narain Karthikeyan, India’s
first Formula One driver, who embodies its spirit. Aimed at filling the need
gap for ultra high-speed fans with superior air delivery, the Racer fans cater
to the evolving consumer who wants that ‘little bit more’. The campaign is also
supported by BTL activations including promotional scheme for trade partners,
and in-shop promotions, across India.
Set on a racing track, the TVC
starts with Narain Karthikeyan in his driving suit as he pulls on his gloves,
picks up his helmet, and walk
towards his Formula One car. Cut to the flag off point, where Narain gives thumbs
up to start, and the black and white checkered
flag signals the start of the race and the cars vroom ahead. The final
lap, Narain
zooms across the finish line to emerge the winner. Cut to Narain
walking into his tropy filled room, placing his helmet and picking up the
remote to switch on the Racer ceiling fan by Usha International. The TVC is
about technology, innovation and speed, the characteristics of a quintessential
racer, and each of which are an intrinsic part of Racer fans. The TVC ends with
glimpses of the Racer fans range and Narain urging viewers to “Live like a
Racer”.
Commenting
on the campaign, Sandeep Tewari, President-Marketing, Usha International said
that at Usha, we believe in a tech for all approach to give customers what they
want, so we constantly innovate and launch technologically advanced, superior
products that makes their lives better. The Racer fans is the result
of customer demand for a superior technology offering high speed air
delivery and we are optimistic with these fans we will be creating a new segment
for ultra high-speed fans.
Commenting on his association with Usha International,
Narain Karthikeyan, India's first Formula One driver said that he is extremely thrilled to be
associated with Usha International for their Racer range of fans. Usha is
definitely one of India’s most loved and trusted brands and filming for Racer -with
racing cars, racing gloves and helmets was intense and exciting. These remote
controlled fans are convenient and pretty awesome.
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