By Samachar Vishesh
News
Chandigarh 23rd September:- This festive season TECNO, the premium
offline smartphone brand is spoiling its consumer for choice with the launch of
all new Spark-Series that includes TECNO SPARK Go, TECNO SPARK
4 Air and TECNO SPARK
4. The series is designed and developed, keeping in mind the aspirations
of Indian consumers who are looking for value for money proposition.
India being the priority market, where
every quarter millions of consumers buy their first smartphones. TECNO with its
spark series is addressing the opportunity in the entry-level segment by
offering better specifications camera capabilities, reliable battery, bigger
display available at most competitive price points.
Earlier this month, the brand had
launched TECNO SPARK’s two new devices including TECNO SPARK Go and TECNO SPARK
4 Air. Within 15 days of launch, TECNO SPARK Go has become a best-selling
lowest-priced dot notch display smartphone at INR 5499. Adding joy to the
festivities, every SPARK Go buyer getsfree Bluetooth earpiece worth INR
799. On top of it, it’s unique ‘111’ promise including 1-time screen
replacement, 100 days’ free replacement, and 1-month extended warranty on all
the devices.
TECNO is upping the game with India’s
first strategy with the launch of TECNO SPARK 4, the brand is offering the
6.52-inch HD+ dot notch display, biggest screen in the segment. The newly
launched smartphone will go on sale starting September 20th and will be
available across 35,000+ offline retail stores.
Commenting on TECNO SPARK
4 India’s-first launch, Arijeet
Talapatra, CEO TRANSSION India said that we are
committed to our diverse consumer’s base with our expansive product portfolio
and theglobal debut of TECNO SPARK 4 in India is a testimony of our deep
commitment to ‘India-first’ approach.
Since the brand entry in India, TECNO’s mantra has been to strengthen the
budget to mid-budget smartphone category by introducing the features which are
not available at such price points. With SPARK series in our portfolio we are
focusing on capturing the 5K to 10K smartphone category of India where the
consumer is more willing to experiment with theproduct. The SPARK seriesis
a perfect blend of style, superior display, camera capabilities with AI
integration and performance at affordable price points. We are optimistic that
the new range will be well-received by the audience & will add spark to
their festivities.
The
TECNO SPARK portfolio includes 4 smartphones: TECNO SPARK Go at INR 5499, TECNO
SPARK 4at INR 6,999 and TECNO SPARK 4 will
be available in two variants: 3GB
+ 32GB at INR 7999 and 4GB + 64GB at INR 8999.
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