By Samachar Vishesh
News
Chandigarh 25th September:- HDFC Bank Ltd. and Indian Oil today launched a co-branded
fuel credit card for users from non-metro cities and towns. The Indian Oil HDFC
Bank Credit Card offers customers the highest rewards and benefits on fuel
consumption. The card will be available on both RuPay and Visa platforms.
Customers
earn reward points known as ‘fuel points’ at over 27,000 IOCL outlets. They also earn
fuel points on all other spends such as groceries, bill payments, utilities,
and other shopping. These points can be redeemed for up to 50 litres of fuel
annually. To apply for the card, customers can visit www.hdfcbank.com or walk into the nearest bank
branch.
At an
event organised in Chandigarh, the card was launched by IOCL officials Mr. Vigyan Kumar,
Executive Director (RS) and Mr. Sujoy Chowdhury, Executive Director, Punjab, HP
and J&K; and HDFC Bank executives Mr. Parag Rao, Country Head, Payments Business and Marketing and Mr.
Vineet Arora, Branch Banking Head.
Simultaneously,
the card was also launched across 135 Indian Oil outlets in Bhopal, Lucknow,
Indore, Ranchi, Kochi, Vishakapatnam, Guwahati, Nagpur, Shillong, Varanasi, and
Panjim, among others. In Jalandhar the card was launched at Swaran Filling
Station by Mr. Kapil Trehan, Cluster Head HDFC Bank and Atul Gupta,
Divisional office, Retail Head IOCL.
Parag Rao,
speaking at the launch event, said that it is our endeavour to take digital
forms of payments to the smaller towns and cities. As a lifestyle bank, we
offer products that are convenient to use as well as highly rewarding. He said that fuel consumption
in India is rising and smaller cities and towns are major drivers of this
growth. With more than 75% of our total branch network in such non-metro
cities, we want to empower our customers in these locations by providing a
product that is specifically designed for their changing needs and aspirations.
This co-branded card combines the strength of IOCL's network of over 27,000
retail outlets and our best-in-class product offering, to give the customer
excellent benefits and value-for money.
Interacting
at the launch event, Vigyan Kumar, Executive Director (RS), IndianOil, said that Indian Oil has been a pioneer in
promoting cashless and digital transactions with more than 98% of our vast
network of 27,000+ retail outlets capable of accepting Credit/Debit Card
payments. In fact, more than 27% of all transactions at our petrol stations are
through various digital modes. We are confident that this collaboration with
HDFC Bank today shall give a give boost to digital payments and cashless
transactions in the country, in line with the Digital India vision of our
Hon’ble Prime Minister.
Dilip Asbe, MD & CEO of National Payments Corporation of India (NPCI) said that
we are pleased to be associated with HDFC Bank to provide our customers
customized cards to suit their lifestyle needs, and make them avail a variety
of deals, rewards, and discounts. We believe this card would enable RuPay
customers save significantly on refueling in the vast network of Indian Oil
outlets. With RuPay becoming a favourite payment network among Indians, the
RuPay powered Indian Oil Credit card is a step ahead to offer RuPay users
ultimate shopping delight.
Commenting on the launch, T.R.
Ramachandran, Group Country Manager, India & South Asia, Visa said that around the world, we have witnessed
daily use cases such as fuel playing a significant role in improving consumer
stickiness for digital payments. The added benefit of using contactless
payments for spends below Rs. 2000 also makes it a faster and secure option to
pay for fuel payments. We are excited about this new co-branded card and its
potential to solve for the Indian consumers daily commute challenges.
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