By Samachar Vishesh News
Chandigarh 27th September:- Usha International, one of India’s leading consumer durables
companies, today launched a new campaign for its water solutions that champions
the cause of discontinuing single use plastic. Plastic pollution is invading
every part of the planet from mountains to the deep seas, fast becoming one of
the biggest environmental challenges the world over.
While you may think it’s just one bottle you have discarded,
there lakhs of people who think similarly, and who are collectively responsible
for the 25,000 tonnes of plastic generated in Indian every single day. What
more, as much as 80% of this is not recycled, and at least 40% remains
uncollected polluting waterways, choking drainage and river systems, littering
the marine ecosystem causing unmitigated harm to it. Just to put that into
perspective – one tonne of plastic means about 36000 half litre bottles. So
imagine how much plastic waste we create – almost a mini mountain a day. In
fact, the issue features high on Honorable Prime Minister Narendra Modi’s
priorities, and he has urged the citizens to discontinue ‘single use plastics’.
Sandeep Tewari, President Marketing, Usha International, said
that as India’s leading brand, it is our responsibility to be invested in
causes that impact our society. Through this film we want to create awareness
about the impact that single use plastic bottles, we want people to be
sensitized about the damage it causes, and hope that it evokes them to change
their habits. We want people to be mindful of their plastic footprint, to be
mindful of the needs of the planet by urging them to switch to sustainable
alternative solutions. We want to appeal to people to fill their glasses with
water from dispensers–shifting off plastic bottles of water. While offering a
sustainable solution, the dispensers Usha offers also ensure hygiene and safety
of drinking water.
Raj Kaushal, the producer of the film, said that he believes in
the saying that–we do not inherit the earth from our ancestors, we borrow it
from our children. This film is for my son Vir; hope we can make India free
from single use plastic.
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