By Samachar Vishesh
News
Chandigarh 23rd
September:- Eros
Now, a South Asian entertainment OTT (over-the-top) video platform by Eros
International Plc, a Global Indian Entertainment Company, the ultimate one-stop
destination for the internet generation to consume captivating content, today
announced a collaboration with Microsoft to build a next generation online video
platform on Microsoft Azure targeted
at its consumers across the globe. This is a unique collaboration for Microsoft
in India in the online video space.
Commenting
on the announcement, Rishika Lulla Singh, CEO- Eros Digital, said that the Online
Video market has brought a paradigm shift in the way technology is used and
will be used to enhance the customer journey and user experience. We at Eros
Now have been the earliest movers in the adoption of technology which is a core
strength of the brand. The objective and the goal of this collaboration is to ensure
we become the primary innovators for the video business and a gold standard for
the others to follow. We have immense respect for Microsoft as a company to
help us innovate and pave the path for the next generation of online video.
Peggy
Johnson, Executive Vice President, Microsoft, Corp. Said that as an innovator
in on-demand video, Eros Now has been transforming the way millions of people
access and consume content. By using our combined expertise across technology
and media, we have an opportunity to build on that foundation and re-imagine
entertainment for the rapidly growing audience of digitally-connected consumers
in India.
Anant
Maheshwari, President, Microsoft India, said that India is one of the
fastest-growing digital entertainment and media markets worldwide, driven by
the growth in online video content. AI and intelligent cloud tools will
be the next drivers of the media business and will impact everything from
content creation to consumer experience. We are very excited to work with
Eros Now to redefine the online video watching experience for consumers.
Eros’work with
Microsoft will help it transform not only how it delivers streaming services to
its consumers but also to reimagine the offerings it can provide. This news
today is a step forward in the age of digital transformation to enhance the
online video streaming experience and better serve its users globally.
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