Bajaj Allianz Life Decodes India’s Life Goals in Country’s First Ever Life Goals Preparedness Survey

By Samachar Vishesh News

Chandigarh 18^th September:- Bajaj Allianz Life, India’s one of the leading private life insurer, unveiled the first of its kind survey on India’s Life Goals Preparedness Survey in Chandigarh. The survey showcased the new age goals of Indian Millennials, as well as provided insights as to how young India is preparing to achieve its unconventional life goals. Over 150 life goals of the millennials were mapped in this survey.

As per the survey, Indians cited on an average five life goals that they wish to achieve in their lifetime. North India (comprising of three cities, namely Delhi, Ludhiana and Bareilly) reflected a similar trend.  Interestingly, the survey also highlighted that millennials no longer wanted to play it safe, but were also keen to achieve goals that are unconventional.

Speaking in Chandigarh, Sameer Joshi, Chief Agency officer, Bajaj Allianz Life Insurance said that the aim behind doing an in-depth survey was to have a clear understanding what new age India is perceiving as their life goals, and how they are preparing to achieve them. He added that there is no doubt that young India wants to achieve unconventional goals and interestingly for us we have understood that they are keen to achieve early retirement goals, amongst others. We are confident that with our value packed products, backed by our strong investment philosophy, we will be able to become a strong partner and life goals enabler for anyone looking at getting their early retirement goals done.

Sameer Joshi further shared that taking a cue from the key finding that millennials are looking for early retirement, Bajaj Allianz Life has recently unveiled a powerful campaign. The 360 degree campaign yet again breaks a stereotypical mind-set–to drive home the message that retirement need not happen later in one’s career, but can happen anytime. All they need is a bit of planning. #EarlyRetirement goals can be achieved is the key message of the entire campaign. The #EarlyRetirement campaign is being played across leading TV channels and the company is supporting it with a strong outreach on radio, outdoor and digital platforms. Bajaj Allianz Life’s #EarlyRetirement campaign can be viewed here: https://www.youtube.com/watch?v=L_376gLtMoQ

Furthermore, the company has showcased its key Retirement products viz: new-age ULIP - Bajaj Allianz Life LongLife Goal, the monthly income endowment plan - Bajaj Allianz Life Income Assure and the guaranteed monthly income - Bajaj Allianz Life Guaranteed Income Goal. Each of them are uniquely designed to enable people across different profiles to plan for their retirement. Customers can further benefit from all the advantages life insurance products offer when it comes to planning for retirement.