By Samachar Vishesh News
Chandigarh 27th September:- This Autumn, two iconic brands,
DIESEL and Coca-Cola, have joined forces to create The (Re)Collection; a beautifully crafted and edgy capsule collection
partially made of recycled materials, available online, worldwide from 7th
October 2019.
The range includes recycled materials such as recycled
PET derived from plastic bottles and recycled cotton, to create a fresh, modern
interpretation of the Diesel casualwear aesthetic combined with Coca-Cola
iconicity. Creating beautiful fibres from plastic, this collaboration aims to
raise awareness on the value of recycling with all pieces made with recycled
PET fibres.
The collaboration will roll out worldwide from
September 28, with a global first showcase of The (Re)Collection taking place
at the renowned department store, Galeries Lafayette, in Paris. This event will
unveil the collection and bring to life the unique recycling message during
Paris Fashion Week as well as give Parisian style seekers the chance to dress
in style with a collection incorporating recycled materials. The launch event
in Paris will be followed by a series of collateral events that will take place
around the world including London, Berlin, Milan, Tokyo, Shanghai, Beijing,
Amsterdam, New York, among others.
The (Re)Collection will exclusively be available at 11
Diesel India stores from 7th October’19 with a retail price starting from INR
6,000 to INR 25,000. Diesel India will also be showcasing the capsule
collection as a pop-up in major cities.
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