By Samachar Vishesh News
Chandigarh, 08th Jan
2020:- The
festival of Lohri is celebrated with great fervour in Punjab. This festival not
only represents the onset of spring, but also signifies new beginnings. The
bonfire lit during Lohri represents the end of negativity and evil, and the
celebration of goodness and positivity. This Lohri, Vodafone Idea Limited will
be distributing Biomass briquettes, to enable the residents of Tricity to
celebrate the festival with reduced smoke levels.
Biomass is an organic and renewable
source of energy. The use of briquettes based on biomass reduces the amount of
CO2 and sulphur released in the atmosphere.
Vodafone’s eco-friendly Lohri
campaign is in line with the company’s larger objective of reducing carbon
footprint. With the use of these biomass briquettes, the people of Tricity
(Chandigarh, Mohali and Panchkula) can substantially contribute to a smoke free
environment and can celebrate this auspicious festival in an eco-friendly way.
The free Biomass briquettes can be
collected from the nearest Vodafone store in Tricity from 8th to 13th January.
People collecting these briquettes will also be provided with a QR code which
will take them to a video with instructions on how to use it.
Vodafone Idea Limited will also be
celebrating Lohri using these Biomass briquettes at key locations where the
company will deploy technology to measure the Air Quality Index of the area
where Biomass is burning and compare it with the AQI of normal wood burning.
Extending his Lohri greetings to the
residents of Punjab, Sudhir Pradhan, Business Head- Punjab, HP & J&K,
Vodafone Idea Limited, said that the Vodafone brand has always gone beyond just
connecting people. Over the years, we have constantly come up with innovative
ways to be a part of the special moments in the lives of our customers. With
Vodafone Eco Lohri, we are ensuring that the festival is celebrated with its
ritualistic grandeur, minus the environment hazards. We are keen to reach out
to as many residents as possible with this message, so please bring your friends
and loved ones to your nearest Vodafone store to collect the Vodafone Eco Lohri
Biomass briquettes and enjoy the festival responsibly.
The campaign will also be promoted on
social media using Geotagging on platforms such as Facebook (Vodafone Zoozoos)
and on Instagram (Vodafone India).
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