By Samachar Vishesh
News
Chandigarh 27th
Jan, 2020:- Swaraj Tractors, a part of the USD
20.7 billion Mahindra Group, has dedicated 71st Republic day to
the hardworking Indian Farmers, who are responsible for nourishing India.
As India’s first indigenous tractor
brand, Swaraj tractor is synonymous with farm mechanization in India. It gives
a new dimension to farmers with its power, authenticity and reliability. On the
occasion of republic day the Swaraj Tractors released a short animated video,
glorifying the Indian farmers and how the brand is closely associated with the
farming community. The video has been
designed by Swaraj’s digital agency VMLY&R in line with the Swaraj brand’s positioning of - Mera Swaraj Made
by the farmer for the farmer.
The video can be
accessed through this link
Like every year, Nine Swaraj Tractors
will be part of the prestigious Republic Day parade at Rajapath this
year. Brandishing the spirit of nationhood
the Swaraj tractors have been supporting the tableaux from various states as
part of the Republic day celebrations, year after year.
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