By Samachar Vishesh
News
Chandigarh 17th
Jan:- Ola, India’s
largest ride-hailing company, today announced the launch of its ‘Heroes of Ola’ program which
recognizes the efforts of driver-partners who continue to go above and beyond
their call of duty. The Company is reaching out to its 200 million+ consumers
through various platforms, to enable sharing their experiences with Ola driver
partners, who through big or small gestures, have gone above and beyond to
serve customers, or have displayed exemplary character in service of the
public.
As part of the
launch campaign, Ola has also unveiled a digital film that highlights how
driver-partners are real-life heroes in spite of the trials and travails that
they may face in their everyday lives. The film highlights the sense of
responsibility and patience that these driver-partners display by prioritizing
their customers at all times and serving as an inspiration for their families
and fellow driver-partners. The program brings forth the fact that a driver
partner’s heroism can come in many forms - from taking that extra turn to
returning a phone or a bag that a customer may have left behind in the cab to
even the many instances of showing compassion to injured animals on the
roadside or extending support to a pedestrian who may need help.
Commenting on
the initiative, Arun Srinivas,
Chief Sales and Marketing Officer at Ola said that Ola is focused on providing a platform that
is equally convenient for its driver-partners as well as its customers. More
often than not, the contributions of driver-partners go unnoticed. We find
thousands of instances around us of courage, compassion and empathy from our
service providers. Heroes of Ola are one such platform to bring these inspiring
experiences to the forefront.
He further added that the ‘Heroes of Ola’ platform aims to showcase and
appreciate the efforts of Ola’s driver-partners who ensure that customers have
a delightful experience, even if it means going beyond their call of duty.
These experiences can serve as inspiration to fellow driver-partners as well as
every one of us in whatever we do.
Ola’s customers
can share their stories with #HeroesofOla on the Company’s social media
channels including Instagram and Twitter as well as through their in-app
feedback section.
The Heroes of
Ola film can be viewed here - https://www.youtube.com/watch?v=NUijmLFF5os
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