By Samachar Vishesh
News
Mumbai,30th Jan,
2020:- At the Auto Expo 2020,
Volkswagen, Europe’s largest car manufacturer will be celebrating two major
announcements – Volkswagen’s SUV offensive and its new brand design. The brand
is presenting its new logo and its new brand design to the public under the motto
of “New Volkswagen”. It has a presentation that is powerful, fresh, modern,
positive and attractive. Our brand objective is to create a 360° customer
experience that is intriguing and contemporary across all channels. The brand’s
visual language will be very different from that projected by Volkswagen to
date.
The symbol and trademark
will be the new logo, which will be reduced to its essential elements and
presented with a new design that is flat and two dimensional. The brand design
and the logo aim for high flexibility and are intended for digital
applications. It will be more modern, clearer and simple. It would also apply
to the new brand signals such as pictograms, typography, colors or layouts. For
the first time, the brand will have a female voice in the sound logo, which
will replace the former brand claim.
Steffen Knapp, Director,
Volkswagen Passenger Cars India said that the new brand design marks the start
of a new era for Volkswagen. Globally, the brand has committed itself towards
being carbon neutral by 2050. Over the last four years, Volkswagen brand has taken
and implemented bold decisions in almost all areas of its activities. This
comprehensive rebranding is the logical consequence of our brand’s strategic
reorientation. Now is the right time to make the new attitude of our brand,
visible to the outside world.
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