By Samachar Vishesh
News
Chandigarh 22nd
Jan, 2020:- The fastest growing startup from this region,
Pumpkart.com has rechristened the name of its service network Pumpkart Services
as NNJA. NNJA is a spelling twist to the word Ninja which means someone who is
a professional and expert in a skill. The re-branding strategy is part of
Pumpkart's new service initiative - 'E Commerce 2.0' which has
been formally unveiled. Pumpkart already has 15 service centres spread
across Punjab which service and repair Home appliances, kitchen appliances and
Electrical products.
KS Bhatia, CEO
& Co Founder of Pumpkart.com said that by the end of these 2020, Pumpkart
is targeting to open 75 service centres across the three states of Punjab,
Haryana & Himachal Pradesh. The major reason why many small companies are
not able to expand their distribution network is because of the lack of a
reliable service network, so we are creating that for companies on board our
portal. We are a B2B E commerce company and have boarded many smaller brands of
appliances and electrical products to sell on our platform. NNJA’s service
network is currently being offered to these smaller brands to help them build
trust and reliability with the customers and retailers.
KS Bhatia added
that Pumpkart is in talks with many large brands to make NNJA as authorised
service centres for their products and by February, a formal announcement of on
boarding of these brands shall be made.
It is noteworthy
that Pumpkart which had signed a MoU with the Himachal government to open
service centres in HP in the year 2020 is gearing up to take the state by
storm. Under NNJA, Pumpkart is opening specialised workshops for Industrial
repairs too for which Pumpkart has been known for over 20 years in the Northern
Region.
With more than
7000 retailers and 450 registered Industries, Pumpkart is aggressively looking
to expand its service network across the states of Punjab, Haryana and Himachal
Pradesh this year. Pumpkart aims to make NNJA a household name for all kind of
service and repair requirements over a period of time.
It is pertinent
to mention here that unwieldy business models resulted in Snapdeal and
Shopclues losing out on their unicorn status in 2019. So with the dawn of 2020,
there has been an increased focus by investors across all startups to become
profitable.
Even in such a
bleak scenario Pumpkart has been the only E commerce company to be profitable
for the past 2 years. It has now reinvented itself and become the only E
commerce company which not only sells but also serves.
KS Bhatia said
that Punjab and Chandigarh, as a region had been left out in the initial
startup boom. However startups based out of this region witnessed a very fast
growth in 2019. In the new year he expect them to unleash their full energy
through innovations and entrepreneurship.
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