By Samachar Vishesh
News
Chandigarh,30th Jan,
2020:- Mahindra Electric Mobility Ltd, a part
of the USD 20.7 billion Mahindra Group, and the pioneers of electric mobility
in India unveiled a new corporate brand identity with a new logo and tagline
- ‘Spark the New’. The new
brand identity is meant to give the brand a renewed thrust to achieve its
global ambition of being a leading player in electric mobility technology
solutions.
The identity also simplifies the
portfolio so that the vehicles and hardware solutions are offered under ME
branding and the software solutions are offered under NEMO branding. The new
identity further enhances the brand for a digital world by ensuring the logo
works seamlessly on digital assets as well as on the EV components and
vehicles. This move will help the brand approach the Indian and global markets
with a clarity of purpose and a sharply defined identity.
The launch of the new brand coincides
with the completion of over 200
million electric kilometers by Mahindra EVs on Indian road. The 200
million plus eKilometers done by Mahindra’s electric vehicles has helped save
over 22,000 metric tons of CO2 emissions in India. This translates into the
need to plant over 10 lakh trees to absorb the equivalent levels of emissions.
The company also unveiled its new
vision of being a leading brand in enabling customized electric mobility
solutions through cutting-edge technology. The new identity intends to position
the organization as the preferred e-mobility partner for OEMs across the globe.
Speaking at the launch of the new brand
identity, Mahesh Babu, CEO,
Mahindra Electric said that today, with a decade’s worth of
experience in electric vehicle technology, we are completely prepared to make
India an EV hub and take our technologies global. Our new positioning is an
acknowledgement of this ambition while being a testament to our pioneering
past. It emphasizes our ambition to
innovate and create cutting-edge technology with agility, such that we deliver
products which make a positive difference to society.
He further added that our new
identity truly recognizes the essence of ‘Mahindra Electric’ and there are no
better words to capture this than ‘Spark
The New’. These powerful words resonate not just with us at Mahindra
Electric, but are a clarion call for everyone to join the movement towards sustainable
mobility.
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