By Samachar Vishesh
News
Chandigarh 21st Jan, 2020:- Sony SAB’s magical fantasy superhero show
Baalveer Returns is reaching out to the Gen Z of India to come forward and join
Baalveer in his endeavor to protect the planet, as ‘Baalveer Ke Prithvi
Rakshak’. Over 250 schools across four cities - Mumbai, New Delhi, Ahmedabad
and Baroda, will be part of the programme.
As
part of the program, students, from class 3 to 8, will get an opportunity to
join Baalveer in his quest to protect the planet. Just like Baalveer crosses
every hurdle and passes difficult tests in his adventures, the kids will also
have to undergo a small test to prove their worth to join Baalveer’s Prithvi
Rakshak army. Kids will be tested on their knowledge of environmental
problems and their creative ideas to solve the same under three main parameters
like knowledge, intelligence and creativity. Based on the responses, two
students will be chosen from each school and given the title of Baalveer Ke
Prithvi Rakshak, along with a trophy, a certificate and a gift voucher.
Set
against the backdrop of the two mystical worlds of Veer Lok and Kaal Lok,
Baalveer Returns is India’s most loved fantasy drama show on Indian television,
the show featuring Dev Joshi, Pavitra Punia and Sharmilee Raj amongst others
recently created a unique distinction of being named as the most searched
Indian television show across the world according to Google’s annual trends
report ‘Year in Search’ for 2019. This massive achievement also meant that
Baalveer was the only Indian television show from a Hindi general entertainment
channel to be featured in the top searches for television shows across the
world. Through this campaign, Sony SAB aims to take this immensely popular
character even closer to existing fans and reach out to more by highlighting
Baalveer’s motivations, purpose, morals, ethics and his personality.
Vaishali Sharma, Head, Marketing and
Communications, Sony SAB, said that we are extremely happy to see this activity
taking shape. This initiative is in line with our philosophy of spreading
‘Khushiyon Wali Feeling’ something that is consistently reflected through our
programming as well. We have always believed that Baalveer is not just a show –
it is a legend. As happiness enablers, we intend to take this fan favorite
character even closer to the fans and instill the spirit of Baalveer within all
the youth of the country in a fun way.
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